Seton Spirit Ad Campaign

St. Pier Giorgio, Pray for us!
 

Annual Fundraiser

 

School Goal $70,000

Required Family Contribution $400

What is the Seton Spirit Ad Campaign?



The Spirit Ad Campaign is Seton’s annual fundraiser and is done in conjunction with Seton’s Spring Musical.  Seton families raise money for the fundraiser by selling ads for the Spring Musical Program/Ad Book or through donations.  All Seton families are required to participate and raise $400.   Families that choose not to sell ads will need to submit a $400 check to Seton School.

This year’s musical is …

​The Ad Campaign’s Important Dates

 

Official Kick-Off Date
Monday, January 12, 2026

 

Claimed Ads due by
Friday, January 30, 2026

 

Premium Cover Ad Bidding End Date
Wednesday, February 4, 2026

 

Deadline Date!  All Ads due by
Friday, February 13, 2026

 

(Due to publishing deadlines, we are unable to accept ads after Feb. 13th; however, money for ads received after the deadline will be gratefully accepted as donations.)

St. Pier Giorgio: To the Heights!

Download the Ad Campaign Forms

Ad Campaign Contract Form

Ad Campaign Contract Form

Ad Campaign Contract Form

Ad Templates

Ad Campaign Contract Form

Ad Campaign Flyer

Ad Campaign Contract Form

Online Payment

Online Contract Form with Credit Card Payment Option

Online contract form with credit card payment option available click HERE.

What are Claimed Ads?

Claimed Ads are ads that were sold by Seton families last year.  These ads may be claimed by those families and sold until Jan 30.  After this date, remaining Claimed Ads will no longer be held and will become available for any Seton family to sell.

Incentives
  • Cash Prizes are awarded to the top three families with the highest sales.
  • Students will receive a day off of school if the School Goal is met!
Want to get started early?

If you would like to take advantage of the holidays and business end-of-year donations, you may start selling ads now and submit to adcampaign@setonschool.net with contracts and payments sent to the Seton Front Office.

Available Ad Sizes & Prices

Full Page on Color Stock (B&W/Vertical: 4-3/8” x 7-3/8”) @ $250

(*These ads are black print on color stock paper, found in the middle of the program book, so that they are more noticeable.)

Full Page (Vertical: 4-3/8” x 7-3/8”) @ $150

Half-Page (Horizontal/Near Square: 4-3/8” x 3-5/8”) @ $100

Quarter-Page (Business Card/Horizontal: 4-3/8” x 1-7/8”) @ $75

All Ads are bound in a 5-1/2” x 8-1/2” Program Book.

Ads should be high resolution TIFF or PDF (600 dpi), preferred methods, or JPEG and submitted electronically to adcampaign@setonschool.net.  Submit all payments with contracts to the Seton Front Office.

Want to advertise on the Back Cover, Inside Front Cover, or Inside Back Cover?

Bid on the premium full-size ads on the Back Cover, Inside Front Cover, and Inside Back Cover of the playbook for the spring musical Anastasia. The minimum bid is $500. Bidding closes February 4, 2025 Questions Contact: adcampaign@setonschool.net

1st highest bid awarded Back Cover.
2nd highest bid awarded Inside Front Cover.
3rd highest bid awarded Inside Back Cover.

Click HERE to bid!

Want to see what a Program/Ad Book looks like?

Sample copies are located in the Seton High School building main entrance as well in the Corpus Christi office.

Instructions for the Program Layout of Ads
  1. Program ads may be business-related, a congratulatory or spiritual message, etc.
  2. All ads shall be bound in a 5 ½” x 8 ½” Program. The margins are ½”; the dimensions of the ad are 4 ½” x 7 ½”.
  3. Color pages are found in the middle of the program book, so they are more noticeable than just an ordinary full page (Note these are not color ads.)
  4. Ads are preferred in TIFF or PDF (600 dpi) format (although JPG can also be accepted) and should be mailed to adcampaign@setonschool.net.  Please send the email before you submit the ad contract –note Family name and ad in the subject line -and note that the email has been sent on the ad contract.
  5. When making ads, please:
    1. Use the template only as a guide for scanning your image. DO NOT cross the boundary line as that is where the image must be cropped.
    2. Please pay attention to format. Full-page ads are vertical; half-page ads are horizontal.
  6. Regarding Patron or Friend ads, please:
    1. Write legibly using dark ink. Print neatly or type.
    2. Writing should be all caps, block letters.
    3. All Friend of Seton and Patron ads must be filled out on the back of the ad form.
    4. Spaces are counted as characters.
  7. Before submitting this contract, please:
    1. Remove stapled instructions.
    2. Be sure that the contract is filled out completely, even for donations.
    3. Be sure that the ad and payment are attached
    4. Do not submit cash.
  8. Seton reserves the right to reject any and all ads that conflict with the interests or beliefs of the school.
New to Seton and need ideas for places to go and sell ads?

Contact our Ideas for Ads Coordinator, Una Geary, at ideas4ads@setonschool.net.

Instructions for Completing the Contract

A Completed Contract includes:

  • Everything in the top left box filled out.
  • The type of Ad or Donation is checked off.
  • How the ad is being submitted-rerunning an ad from a previous year or a new ad being emailed to
    adcampaign@setonschool.net. See contract for more details.
  • Payment attached to Ad Contract-Checks or Money Orders payable to: Seton School (No cash!)
  • All Patron and Friend of Seton ads written legibly in all caps or block letters.
  • Turn in competed contract and payment to the front office.

Seton has the right to reject any and all ads that conflict with the interests or beliefs of the school.

FOR QUESTIONS, email adcampaign@setonschool.net

Instructions for Students Selling Ads

Always introduce yourself and say that you are from Seton School in Manassas.  Explain that your school is conducting its annual fundraiser campaign and that you’d like them to sponsor a space in the program book for our musical production.

Important reasons why someone would want to place an Ad in our program:

  • The show runs for 5 performances in April and is seen by at least 1200 people.  Each person who attends receives a “Program Book”, which contains the ads, to keep.
  • The money raised through the campaign allows us to keep our tuition low and make improvements in our school facility.

Other points to stress:

  • We are a non-profit Catholic institution that depends upon the generosity of the community.
  • Our musical productions are very popular, publicized and well attended.
  • Seton School’s Spring Play program is impressive and many attendees retain it as a keepsake, and patronize our sponsors throughout the year.

If the person agrees to buy an ad, here are the steps to follow:

  • Fill out the contract COMPLETELY.  Find out exactly what the person wants included in the ad.
  • Get a check for the entire amount of the ad. (NO CASH CAN BE ACCEPTED- if you receive cash please write a personal check)
  • When you have all these elements, remove all staples and paperclip all the items together.  Write Spirit Ad Campaign on the front of an envelope and hand it in to the office. NOTE: A completed contract MUST accompany all ads and donations.  Additional contracts may be picked up in the school lobby, or downloaded & printed from the Seton website.
Tips for Success
  • Be polite, sincere and neatly dressed. Consider carrying a program book from last year’s musical with you.
  • People may want to support us, but genuinely can’t afford to do so.  If you think this might be the case, ask if they would be interested in committing to being listed as a Friend ($15) or Patron ($25) of Seton.
  • If someone asks you to come back later, be sure to go back.  Follow up is important for success.
  • Whether or not you actually get a sponsorship commitment, always say THANK YOU, and invite them to the play.  We need all kinds of support.
  • Please refer anyone with a question to call the school at 703-368-3220, or email the Spirit Ad Campaign at adcampaign@setonschool.net.
FAQ
  • When can I start selling Ads?
    NOW!
  • What are Claimed Ads?
    Claimed Ads are ads that were sold by current Seton families for last year’s campaign. These ads may be claimed and sold from now until Jan 30.
  • When can I take advantage of Claimed Ads that are not claimed?
    After Jan 30 all Claimed Ads will be released and given to the Ideas for Ads Coordinator.
  • I’m new to Seton and I have no idea what to do?
    If you are new to Seton and do not know where to begin or need ideas, you may contact the Ideas for Ads Coordinator by emailing ideas4ads@setonschool.net.
  • Help I don’t know how to…?
    If you have any questions, please email adcampaign@setonschool.net
  • How do I submit the Ads?
    We are asking for all ads to be submitted electronically. If you need support please email adcampaign@setonschool.net and we can help you. The Seton computer class is willing to help create an ad for you!
Ad Cover Contest

The Art Cover Contest – First place winner’s artwork will be featured on the cover of the Ad Campaign book. Prizes will be awarded to the top entries!

Questions



If you have any questions regarding the Seton Spirit Ad Campaign, please email Theresa Zahorchak at adcampaign@setonschool.net.

St. Pier Giorgio, Pray for us!

To the Heights!