Ad Campaign

St. Ignatius of Loyola, pray for us!

School Goal


Seton Spirit Ad Campaign

Annual Fundraiser


School Goal $70,000

Required Family Contribution $400

What is the Seton Spirit Ad Campaign?

The Spirit Ad Campaign is Seton’s annual fundraiser and is done in conjunction with Seton’s Spring Musical.  Seton families raise money for the fundraiser by selling ads for the Spring Musical Program/Ad Book or through donations.  All Seton families are required to participate and raise $400.   Families that choose not to sell ads will need to submit a $400 check to Seton School.

This year’s musical is …



The Ad Campaign’s Important Dates

Official Kick-Off Date
Monday, January 1, 2024


Claimed Ads due by
Monday, January 22, 2024


Deadline Date!  All Ads due by
Monday, February 5, 2024


(Due to publishing deadlines, we are unable to accept ads after Feb. 5th; however, ad monies received after the deadline will be gratefully accepted as donations.)

Download the Ad Campaign Forms

Ad Campaign Contract Form

Ad Campaign Contract Form

Ad Campaign Contract Form

Ad Templates

Ad Campaign Contract Form

Ad Campaign Flyer

Online Contract Form with Credit Card Payment Option

NEW online contract form with credit card payment option available at

What are Claimed Ads?

Claimed Ads are ads that were sold by Seton families last year.  These ads may be claimed by those families and sold until Jan 22.  After this date, remaining Claimed Ads will no longer be held and will become available for any Seton family to sell.

2023-24 Incentives
  • Cash Prizes are awarded to the top three families with the highest sales.
  • Students will receive a day off of school if the School Goal is met!
Want to get started early?

If you would like to take advantage of the holidays and business end-of-year donations, you may start selling ads now and submit to [email protected] with contracts and payments sent to the Seton Front Office.

Available Ad Sizes & Prices

Full Page on Color Stock (B&W/Vertical: 4-3/8” x 7-3/8”) @ $225

(*These ads are black print on color stock paper, found in the middle of the program book, so that they are more noticeable.)

Full Page (Vertical: 4-3/8” x 7-3/8”) @ $150

Half-Page (Horizontal/Near Square: 4-3/8” x 3-5/8”) @ $100

Quarter-Page (Business Card/Horizontal: 4-3/8” x 1-7/8”) @ $75

All Ads are bound in a 5-1/2” x 8-1/2” Program Book.

Ads should be high resolution TIFF or PDF (600 dpi), preferred methods, or JPEG and submitted electronically to [email protected].  Submit all payments with contracts to the Seton Front Office.

Want to advertise on the Back Cover, Inside Front Cover, or Inside Back Cover?

Do you want to bid or know of a business that would like to bid on the full page ads on the Back Cover, Inside Front Cover, or Inside Back Cover of the Program/Ad book? Bidding will open on Monday, Jan 8 and will be accepted until Tuesday, Jan 16. Top bidder will receive the Back Cover, second place will receive the Inside Front Cover, and third place will receive the Inside Back Cover. An email starting the bidding process will go out on Monday evening, Jan 8. Minimum bid is $500. Please email [email protected].


Want to see what a Program/Ad Book looks like?

Sample copies are located in the Seton High School building main entrance as well in the Corpus Christi office.

Instructions for the Program Layout of Ads
  1. Program ads may be business-related, a congratulatory or spiritual message, etc.
  2. All ads shall be bound in a 5 ½” x 8 ½” Program. The margins are ½”; the dimensions of the ad are 4 ½” x 7 ½”.
  3. Color pages are found in the middle of the program book, so they are more noticeable than just an ordinary full page (Note these are not color ads.)
  4. Ads are preferred in TIFF or PDF (600 dpi) format (although JPG can also be accepted) and should be mailed to [email protected].  Please send the email before you submit the ad contract –note Family name and ad in the subject line -and note that the email has been sent on the ad contract.
  5. When making ads, please:
    1. Use the template only as a guide for scanning your image. DO NOT cross the boundary line as that is where the image must be cropped.
    2. Please pay attention to format. Full-page ads are vertical; half-page ads are horizontal.
  6. Regarding Patron or Friend ads, please:
    1. Write legibly using dark ink. Print neatly or type.
    2. Writing should be all caps, block letters.
    3. All Friend of Seton and Patron ads must be filled out on the back of the ad form.
    4. Spaces are counted as characters.
  7. Before submitting this contract, please:
    1. Remove stapled instructions.
    2. Be sure that the contract is filled out completely, even for donations.
    3. Be sure that the ad and payment are attached
    4. Do not submit cash.
  8. Seton reserves the right to reject any and all ads that conflict with the interests or beliefs of the school.
New to Seton and need ideas for places to go and sell ads?

Contact our Ideas for Ads Coordinator, Deirdre Pennefather, at [email protected].

Instructions for Completing the Contract

A Completed Contract Has:

1. All information on the top left side of the page completely filled out.

  • Seton Selling Family
  • Name of advertiser/donor
  • Complete mailing address
  • Telephone #
  • Email address

2. Check the type of Ad or Donation.

3, Specify the way the Ad is being submitted. Digital Ads should be sent via email [email protected].  Note next to the line on the contract that an email is being sent with the Ad.  See requirements, for the Ad, listed on the contract.  If you create an ad by hand or need assistance in creating an ad, please submit custom work with instructions to the front office. Please send all inquiries to the ad campaign coordinator at [email protected].

4. On the bottom right side of contract be sure to list the student(s) to receive credit.

5. Be sure payment is attached with the Ad Contract. Please DO NOT submit cash. Make checks or money orders payable to: Seton School.

6. All Friends and Patron Ads must be written legibly using all caps or block letters. Spaces are counted as letters.

Seton has the right to reject any and all ads that conflict with the interests or beliefs of the school.

FOR ANY QUESTIONS, please email [email protected]



Instructions for Students Selling Ads

Always introduce yourself and say that you are from Seton School in Manassas.  Explain that your school is conducting its annual fundraiser campaign and that you’d like them to sponsor a space in the program book for our musical production.

Important reasons why someone would want to place an Ad in our program:

  • The show runs for 5 performances in April and is seen by at least 1200 people.  Each person who attends receives a “Program Book”, which contains the ads, to keep.
  • The money raised through the campaign allows us to keep our tuition low and make improvements in our school facility.

Other points to stress:

  • We are a non-profit Catholic institution that depends upon the generosity of the community.
  • Our musical productions are very popular, publicized and well attended.
  • Seton School’s Spring Play program is impressive and many attendees retain it as a keepsake, and patronize our sponsors throughout the year.

If the person agrees to buy an ad, here are the steps to follow:

  • Fill out the contract COMPLETELY.  Find out exactly what the person wants included in the ad.
  • Get a check for the entire amount of the ad. (NO CASH CAN BE ACCEPTED- if you receive cash please write a personal check)
  • When you have all these elements, remove all staples and paperclip all the items together.  Write Spirit Ad Campaign on the front of an envelope and hand it in to the office. NOTE: A completed contract MUST accompany all ads and donations.  Additional contracts may be picked up in the school lobby, or downloaded & printed from the Seton website.
Tips for Success
  • Be polite, sincere and neatly dressed. Consider carrying a program book from last year’s musical with you.
  • People may want to support us, but genuinely can’t afford to do so.  If you think this might be the case, ask if they would be interested in committing to being listed as a Friend ($15) or Patron ($25) of Seton.
  • If someone asks you to come back later, be sure to go back.  Follow up is important for success.
  • Whether or not you actually get a sponsorship commitment, always say THANK YOU, and invite them to the play.  We need all kinds of support.
  • Please refer anyone with a question to call the school at 703-368-3220, or email the Spirit Ad Campaign at [email protected].
  • When can I start selling Ads?
  • What are Claimed Ads?
    Claimed Ads are ads that were sold by current Seton families for last year’s campaign. These ads may be claimed and sold from now until Jan 22.
  • When can I take advantage of Claimed Ads that are not claimed?
    After Jan 22 all Claimed Ads will be released and given to the Ideas for Ads Coordinator.
  • I’m new to Seton and I have no idea what to do?
    If you are new to Seton and do not know where to begin or need ideas, you may contact the Ideas for Ads Coordinator by emailing [email protected].
  • Help I don’t know how to…?
    If you have any questions, please email [email protected]
  • How do I submit the Ads?
    We are asking for all ads to be submitted electronically. If you need support please email [email protected] and we can help you. The Seton computer class is willing to help create an ad for you!
Ad Cover Contest

The Art Cover Contest – First place winner’s artwork will be featured on the cover of the Ad Campaign book. Prizes will be awarded to the top entries!


If you have any questions regarding the Seton Spirit Ad Campaign, please email Theresa Zahorchak at [email protected].

St. Ignatius of Loyola, Pray for us!

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